A company that sells children's clothing at its web site learns shortly after opening its electronic store that it has many customers who are making selections of items they would like to buy, but abandoning their selections before purchasing due to a complex checkout process. This is an example of how electronic channels can benefit service providers by:
A) Protecting customer privacy
B) Providing quick customer feedback
C) Giving intermediaries control of the electronic environment
D) Increasing awareness of price competitors
E) Increasing customers' abilities to customize

Question

Quizplus · Accepted Answer

The scenario describes how the company is able to learn about their customers' behavior (abandoning selections before purchasing) through their electronic channel, which provides quick feedback.

A Company That Sells Children's Clothing at Its Web Site