Mike Leven is the president and co-founder of US Franchise Systems, one of the nation's fastest growing hotel companies. Its franchises include Microtel Inn & Suites, Hawthorne Suites and Best Inns and Suites. Which of the following is a problem US Franchise Systems is likely to experience with one of its franchisees?
A) Channel conflict over objectives and performance
B) Difficulty controlling quality and consistency across hotels
C) Channel ambiguity
D) Tension between control and empowerment
E) All of the above
Correct Answer:
Verified
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