In a franchise, the intermediary controls customer relationships rather than the service principal.

Name: In a franchise, the intermediary controls customer relationships rather than the service principal.
Brand: Quizplus
Rating: 4.9 (35 reviews)

Question

Quizplus · Accepted Answer

In a franchise, the franchisee or intermediary has control over customer relationships, as they operate and manage the franchise location. The service principal (franchisor) provides the brand, systems, and support, but does not directly interact with customers at the franchise location.

In a Franchise, the Intermediary Controls Customer Relationships Rather Than