Patients sitting in dental chairs are part of the _____ element of the services marketing mix.
A) People
B) Product
C) Place
D) Promotion
E) Physical evidence

Question

Quizplus · Accepted Answer

The people element of the services marketing mix refers to all the individuals who are involved in the delivery of the service, including the service provider and the customers. In this case, the patients sitting in dental chairs are customers and therefore part of the people element.

Patients Sitting in Dental Chairs Are Part of the _____