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Continental Airlines Has Installed Automated Ticket Machines in Its Major

Question 5

Multiple Choice

Continental Airlines has installed automated ticket machines in its major airport terminals that enable passengers to purchase tickets,obtain boarding passes,and get seat assignments by inserting a credit card into the machine.A passenger using a Continental Airlines' automated ticket machine is playing the role of a:


A) Customer mix manager
B) Competitor
C) Productive resource
D) Contributor to quality and satisfaction
E) Recruiter

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