The overall goal of a customer participation strategy is to:
A) Determine optimal production levels
B) Increase customer satisfaction and productivity
C) Eliminate uncertainty due to customer actions
D) Maximize word-of-mouth advertising
E) Act socially responsible

Question

Quizplus · Accepted Answer

The primary goal of a customer participation strategy is to increase customer satisfaction and productivity. This is achieved by engaging customers in the product development process, providing them with a sense of ownership, and creating a sense of community. By involving customers in the design and delivery of products, companies can increase customer loyalty and generate positive word-of-mouth advertising. Additionally, by incorporating customer feedback into the production process, companies can create products that better meet their customers' needs and expectations, leading to increased sales and profits.

The Overall Goal of a Customer Participation Strategy Is To