A service station that offers customers lower gasoline prices at a self-service pump compared to the prices at a full-service pump is:
A) Rewarding customers
B) Positioning customers
C) Managing the customer mix
D) Defining customers' jobs
E) Educating customers

Question

Quizplus · Accepted Answer

The service station is rewarding customers by offering them lower prices for choosing to pump their own gas, which is a form of self-service.

A Service Station That Offers Customers Lower Gasoline Prices at a Self-Service