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A Service Firm That Conducts Periodic Internal Marketing Research to Assess

Question 48

Multiple Choice

A service firm that conducts periodic internal marketing research to assess employee satisfaction and needs is using which of the following human resource strategies for closing provider gap 3?


A) Hiring the right people
B) Providing needed support systems
C) Using a control system to eliminate unnecessary service encounters
D) Training teams to deliver service quality
E) Establishing effective servicescapes

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