Many customers will not shop at traditional retail stores the day after Thanksgiving due to the crowds. This refusal to shop is an example of how the servicescape creates _____ behavior.

Question

Quizplus · Accepted Answer

The servicescape is the physical environment in which a service is delivered, and it can create consumer behavior. In this case, the crowded and chaotic environment of traditional retail stores on Black Friday is leading some customers to avoid shopping altogether. This is an example of the servicescape creating avoidance behavior.

Many Customers Will Not Shop at Traditional Retail Stores the Day