To reach business travelers (its largest market)Canadian Airline has installed gate-side business centers where tired business travelers can enjoy a hot shower or sit in massage chairs and listen to soothing music.These amenities are examples of which composite dimension of servicescapes?

Question

Quizplus · Accepted Answer

Ambient conditions refer to the environmental elements such as temperature, lighting, scent, sound, and music that affect the customer's perception of the service environment. Hot showers, massage chairs, and soothing music all fall under the category of ambient conditions. Therefore, the best choice is D.

To Reach Business Travelers (Its Largest Market)Canadian Airline Has Installed