Rusty Black owns and manages a video rental store. It is not part of a chain, so Black has had to experiment with ways to get customers into his store and make them want to browse when they get there. He is thinking of specializing in science fiction/monster movies. Explain how Black could use the servicescape in a variety of strategic roles to increase store traffic. Provide specific examples of how the servicescape can be used in four different strategic roles.

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The Answer of Rusty Black owns and manages a video rental store. It is not part of a chain, so Black has had to experiment with ways to get customers into his store and make them want to browse when they get there. He is thinking of specializing in science fiction/monster movies. Explain how Black could use the servicescape in a variety of strategic roles to increase store traffic. Provide specific examples of how the servicescape can be used in four different strategic roles.

Rusty Black Owns and Manages a Video Rental Store