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WedSafe Is the Name of a Company That Provides Wedding

Question 7

Multiple Choice

WedSafe is the name of a company that provides wedding insurance. For example, in the event that the wedding is called off, the couple can insure themselves against lose of their nonrefundable deposits. When its primary marketing effort is to make engaged couples aware of its services, it is in which stage of the customer relationship evolution?


A) Acquaintances
B) Leads
C) Strangers
D) Allies
E) Friends

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