Miller & Sons Funeral Home has handled all of the funeral needs for the Atwater family since 1957.The family believes that Miller & Sons offers them good value for their dollar and the Miller sons and the Atwater boys played on the same high school football team.Miller & Sons Funeral Home is using _____ to implement its customer retention strategy.
A) Economic bonds
B) Social bonds
C) Customization bonds
D) Structural bonds
E) Security bonds

Question

Quizplus · Accepted Answer

Social bonds, as the relationship between Miller & Sons Funeral Home and the Atwater family is based on shared social connections and personal relationships, such as playing high school football together. This type of bond is a common method for businesses to retain customers who value personal connections and loyalty.

Miller & Sons Funeral Home Has Handled All of the Funeral