The Health Industry in the U

The health industry in the U.S. is an $840 trillion business. HYPERLINK "http://www.adam.com/" Adam.com is trying to cash in on some of that money by providing an Internet service that will answer health-related questions for consumers. After a year in operation, HYPERLINK "http://www.adam.com/" Adam.com did an informal survey of its customers. It used open-ended questions to determine what people like and dislike about its service. HYPERLINK "http://www.adam.com/" Adam.com was conducting _____ research.
A. Qualitative
B. Functional
C. Inferential
D. Secondary
E. Quantitative