Marine Midland Bank Hired Marketing Researchers When It Noticed Many

Marine Midland Bank hired marketing researchers when it noticed many people who had savings accounts with the bank did not have checking accounts and credit cards with it. The researchers would conduct _____ research if it wanted to test the hypothesis that Marine Midland customers did not like the services the bank provided for its checking account and its credit card customers.

A) Functional
B) Exploratory
C) Quantitative
D) Secondary
E) Qualitative