One significant difference between the U.S.and Japanese culture is the love and respect the Japanese give their elders.A service provider who is trying to cater to the needs of the elderly might talk to some Japanese-Americans to gather some ideas on how to improve service quality.The cultural difference should make the service provider view providing service to the elderly from a different perspective.This sort of service research is called:
A) Multicultural surveys
B) Market-oriented ethnography
C) Process checkpoint evaluations
D) Requirements research
E) Diversity studies

Question

Quizplus · Accepted Answer

Market-oriented ethnography involves conducting research on a particular market segment, such as the elderly, to gain a deeper understanding of their needs, preferences, and behaviors. In this scenario, the service provider is conducting research on the Japanese-American market segment to better cater to the needs of their elders, which aligns with the principles of market-oriented ethnography. The other options are not as relevant or accurate to the scenario presented.

One Significant Difference Between the U