Customer panels:
A) Are conducted on an annual basis
B) Have moderate time costs
C) Have high monetary costs
D) Are statistically valid
E) Cannot be used to monitor changing customer expectations

Question

Quizplus · Accepted Answer

Customer panels do require a significant time commitment from both the company and the customers involved, but they do not necessarily have high monetary costs. They can be conducted on a recurring basis, but not necessarily annually. The results may not always be statistically valid due to potential selection bias. However, customer panels can effectively monitor changing customer expectations by tracking their feedback and opinions over time.

Customer Panels