A week after Kim cancelled her First USA MasterCard,she received a survey in the mail asking questions about First USA's service quality,its performance versus other credit card companies,her level of satisfaction with different dimensions of First USA's service,and her reasons for canceling her account.Which of the following types of research did First USA conduct?
A) Complaint solicitation
B) Critical incidents studies
C) Relationship survey
D) Trailer calls
E) Lost customer research

Question

Quizplus · Accepted Answer

The survey asking about the reasons for cancelling the account and satisfaction with different dimensions of service indicates that First USA conducted lost customer research.

A Week After Kim Cancelled Her First USA MasterCard,she Received