One benefit of _____ is that it identifies failure points and common problems in the service and can help establish an early-warning system for future defectors.
A) Failure ethnography
B) A survey of buyers' intentions
C) Focus groups
D) Lost customer research
E) Future expectations research

Question

Quizplus · Accepted Answer

The benefit mentioned in the statement is specifically related to lost customer research, as it aims to identify the reasons for defection and establish an early-warning system for potential future defections. Failure ethnography, a survey of buyers' intentions, focus groups, and future expectations research may have their own benefits, but they do not relate specifically to identifying failure points and common problems in the service to prevent future defections.

One Benefit of _____ Is That It Identifies Failure Points