An effective services research program includes either quantitative or qualitative research,but never both.

Question

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An effective services research program can include both quantitative and qualitative research. It is important to use appropriate methods based on the research question being addressed. Quantitative research can provide numerical data and statistical analysis, while qualitative research can provide in-depth insights and understanding of human behavior and experiences. Both approaches can complement each other and lead to a more comprehensive understanding of the research topic.

An Effective Services Research Program Includes Either Quantitative or Qualitative