Lemand, Inc., is a company that provides marketing and computer expertise to companies who want to set up their own Web sites. It has been in operation about five years. The owners of the company, two brothers from Madison, Wisconsin, believe they need to improve customers' perceptions of the service provided by Lemand. As a result, the brothers hired a services marketing research company to conduct research about its customers' expectations. The research was appropriately designed, executed and presented to the brothers. Discuss the two most likely occurrences at this point in the research process. What is the role of the services marketing research company in determining what the brothers will do next?

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The Answer of Lemand, Inc., is a company that provides marketing and computer expertise to companies who want to set up their own Web sites. It has been in operation about five years. The owners of the company, two brothers from Madison, Wisconsin, believe they need to improve customers' perceptions of the service provided by Lemand. As a result, the brothers hired a services marketing research company to conduct research about its customers' expectations. The research was appropriately designed, executed and presented to the brothers. Discuss the two most likely occurrences at this point in the research process. What is the role of the services marketing research company in determining what the brothers will do next?