_______ has consistently proven to be the most important determinant of service quality.
A) Reliability
B) Responsiveness
C) Assurance
D) Empathy
E) Tangibility

Question

Quizplus · Accepted Answer

Reliability is the most important determinant of service quality as it refers to the ability of the service provider to deliver a promised service dependably and accurately. If a customer can trust that the service will be provided consistently with the stated level of quality, they are more likely to be satisfied with the service. Responsiveness, assurance, empathy, and tangibility are also important determinants of service quality, but reliability is the most crucial factor.

_______ Has Consistently Proven to Be the Most Important Determinant