After his home was burglarized, Rich became concerned about the safety of his wife and three children since he often traveled out-of-town on business. To prevent further burglaries and ensure his families safety, Rich decided to purchase a home security system from ADT Security Systems. Rich's expectation that an ADT home security system will prevent further burglaries and protect his family results from a:

Question

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A lasting service intensifier is a factor that increases the customer's expectations of a service because a purchase is considered a significant investment. Rich's purchase of a home security system from ADT is a significant investment intended to protect his family and prevent future burglaries. Therefore, the expectation that the system will prevent further burglaries and protect his family is a result of a lasting service intensifier.

After His Home Was Burglarized, Rich Became Concerned About the Safety