Zoë was looking for a kennel to board her cocker spaniel for two weeks while she goes on vacation.There are two kennels close to her home.One charges $50 per week and the other charges $125 per week.Zoë chose the higher priced service because her dog is like a member of the family and she wanted it to have the best possible care while she was away.Zoë's service expectation level was determined by a(n):
A) Explicit service promise
B) Perceived service alternative
C) Word-of-mouth communication
D) Implicit service promise
E) Marketing testimonial

Question

Quizplus · Accepted Answer

Zoë's service expectation level was determined by an implicit service promise, meaning that she had certain expectations based on the reputation or brand of the higher priced kennel without any explicit promises or guarantees being made.

Zoë Was Looking for a Kennel to Board Her Cocker