When a customer chooses between a restaurant in a pricy suburb of Atlanta and a restaurant in a small farming community 45 miles away, there is a _____ made by the locations that the customer will be more likely to find exotic cuisine and better trained servers at the downtown Atlanta restaurant.
A) Explicit service promise
B) Perceived service alternative
C) Word-of-mouth communication
D) Implicit service promise
E) Marketing testimonial

Question

Quizplus · Accepted Answer

Implicit service promises are assumptions made by customers based on location, appearance, and other factors, suggesting that the downtown Atlanta restaurant may offer better service and exotic cuisine.

When a Customer Chooses Between a Restaurant in a Pricy