Which of the following statements about what a service marketer can do if its customers have unrealistic expectations is true?
A) One way to reduce unrealistic expectations is to ask customers what they want
B) Make realistic sales pitches the industry standard
C) Deliberately under-promise and over-deliver service
D) Realize that customer expectations are static
E) Avoid playing follow-the-leader with the competition

Question

Quizplus · Accepted Answer

Deliberately under-promising and over-delivering service is an effective way to manage unrealistic expectations. It allows the marketer to exceed customer expectations, leading to greater customer loyalty and satisfaction. Asking customers what they want does not necessarily reduce unrealistic expectations, and it may not be possible or practical to make realistic sales pitches the industry standard. Customer expectations are not static, and a service marketer should actively monitor and adjust its offerings to meet evolving customer needs. Finally, avoiding follow-the-leader with the competition can be important, but it is not directly related to managing customer expectations.

Which of the Following Statements About What a Service Marketer