Historically, the Japanese have had poor dental care. As part of their beauty regimen, the Japanese do have a habit of lightening and whitening their skin. Teethart has developed "tooth manicure" salons, which allow Japanese to match their teeth coloration to their skin. Japanese are responding well do this new service because it satisfies their _____ needs.

Question

Quizplus · Accepted Answer

Ego needs refer to the desire for self-esteem, self-respect, and the esteem of others. The desire for teeth whiteness in this case is driven by the desire to improve one's appearance and gain social acceptance, which falls under the category of ego needs.

Historically, the Japanese Have Had Poor Dental Care