Raul lives in London, England. To plan for his upcoming vacation to Greece, he will either use Mainstream travel agency, First Choice travel operations or plan it by himself. These three make up Raul's _____ set.

Question

Quizplus · Accepted Answer

The evoked set refers to the group of brands or options a consumer considers when making a purchase decision. In this case, Raul's evoked set consists of the three options he is considering for planning his vacation.

Raul Lives in London, England