Consumers are more brand loyal to services than to goods because services have:
A) Higher perceived risks
B) Higher search costs
C) Fewer substitutes available
D) Higher initial monetary costs
E) All of the above

Question

Quizplus · Accepted Answer

The Answer of Consumers are more brand loyal to services than to goods because services have:
A) Higher perceived risks
B) Higher search costs
C) Fewer substitutes available
D) Higher initial monetary costs
E) All of the above

Consumers Are More Brand Loyal to Services Than to Goods