Culture is important in services marketing because of its effects on the ways customers evaluate and use services.

Question

Quizplus · Accepted Answer

Culture plays a significant role in shaping customers' expectations, preferences, and behaviors towards services. Therefore, service providers must understand cultural differences and tailor their marketing strategies accordingly to meet customers' needs and expectations. Failure to do so may result in negative customer perceptions and affect the success of the service business.

Culture Is Important in Services Marketing Because of Its Effects