When Alicia and Jordan dined at Formia Ristorante,a contemporary Italian restaurant in New Jersey,they both enjoyed Formia's coy,smart and embracing atmosphere.Formia creates this atmosphere with a single large dining room that measures 20 by 60 feet and contains 14 roomy tables.Ceiling fans slowly swirl as candlelight dances across the tables that are attentively cared for by servers.Vertical pink and white florid patterns emerge from old wainscoting.Finally,Formia's two-page menu offers guests a range of pasta,chicken,veal,and seafood entrees,in addition to nightly specials that are handwritten and presented on large index cards.Alicia and Jordan experienced the _____ element of Formia Ristorante's services marketing mix.
A) Product
B) Production
C) Process
D) Place
E) Physical evidence

Question

Quizplus · Accepted Answer

The physical evidence element of the services marketing mix refers to the tangible components that contribute to the overall atmosphere and experience of the service. In this case, the physical elements of Formia Ristorante, such as the large dining room, candlelight, ceiling fans, and decorative wainscoting, all contribute to the coy, smart, and embracing atmosphere enjoyed by Alicia and Jordan. The menu and nightly specials are part of the product element of the mix.

When Alicia and Jordan Dined at Formia Ristorante,a Contemporary Italian