What is the goal of market research?
A) To identify stakeholders and how to best meet their needs
B) To gain goodwill with consumers by utilizing public relations
C) To increase competitiveness by clarifying relationships that affect the marketing decisions
D) To conduct studies on customer responses to the marketing mix
E) To determine which research method will deliver the most effective results

Question

Quizplus · Accepted Answer

The goal of market research is to increase competitiveness by clarifying relationships that affect marketing decisions, helping businesses understand market dynamics, customer preferences, and competitive landscapes.

What Is the Goal of Market Research