When gathering opinions about consumer decisions, what type of research tool would be most beneficial if the issue is not overly complex?
A) Observation
B) Primary research
C) Surveys
D) Focus groups
E) Experimentation

Question

Quizplus · Accepted Answer

C)One way to get useful information is by taking surveys, a method of collecting data in which the researcher interacts with people to gather facts, attitudes, or opinions, either by mailing out or e-mailing questionnaires, by telephone calls, or by conducting face-to-face interviews.

When Gathering Opinions About Consumer Decisions, What Type of Research