Family members and friends can have a strong impact on consumer choices when acting as
A) psychological influences.
B) personal influences.
C) social influences.
D) loyalty influences.
E) cultural influences.

Question

Quizplus · Accepted Answer

Social influences refer to the impact that other people or groups have on an individual's behavior, attitudes, and decisions. Family members and friends are considered social influencers as their opinions and recommendations can sway consumer choices.

Family Members and Friends Can Have a Strong Impact on Consumer