Which marketing strategy uses direct-to-consumer advertising to encourage customers to seek out a product?
A) Push strategy
B) Promotional mix strategy
C) Positioning strategy
D) Pull strategy
E) Added value strategy

Question

Quizplus · Accepted Answer

The pull strategy uses direct-to-consumer advertising to create demand for a product, with the goal of pulling customers toward the product and encouraging them to seek it out. This is in contrast to the push strategy, which involves pushing a product toward the customer through trade promotions and personal selling to wholesalers or retailers. The promotional mix strategy refers to the overall combination of advertising, sales promotion, public relations, and personal selling that a company uses to promote its products. The positioning strategy involves positioning a product in the market relative to competitors, while the added value strategy emphasizes adding value to a product through additional features or services.

Which Marketing Strategy Uses Direct-To-Consumer Advertising to Encourage Customers to Seek