Interactive marketing is nonpersonal selling that tries to get consumers to make purchases from home,at work,or by using a mobile device while traveling.

Question

Quizplus · Accepted Answer

This statement accurately describes interactive marketing as a form of nonpersonal selling that leverages various digital channels and devices to engage and convert consumers. Examples may include online ads, email campaigns, social media promotions, mobile apps, and more. Through interactive marketing, businesses aim to offer personalized experiences that meet customer needs and preferences, fostering brand loyalty and driving sales.

Interactive Marketing Is Nonpersonal Selling That Tries to Get Consumers