The limited use of discounted cash flow tools by a small firm probably has more to do with the nature of the small firm itself than it does with the owners' willingness to learn.

Question

Quizplus · Accepted Answer

Discounted cash flow tools require a certain level of financial expertise and resources, which may not be available to small firms. Additionally, the decision-making processes in small firms may be more informal and shorter-term, making these tools less applicable. Therefore, it is likely that the limited use of discounted cash flow tools by small firms is due to their unique characteristics and circumstances, rather than the willingness of owners to learn.

The Limited Use of Discounted Cash Flow Tools by a Small