When a small firm is launched with cross-border activities in mind, some would say the business
A) is internationally diverse.
B) has been "born global."
C) is sure to succeed.
D) has no choice but to move forward with plans for internationalization.

Question

Quizplus · Accepted Answer

When a small firm is launched with cross-border activities in mind, it is considered a "born global" company. This term refers to companies that have a global vision and are designed to compete in international markets from their inception. However, it does not guarantee success and internationalization is ultimately a choice the company must make.

When a Small Firm Is Launched with Cross-Border Activities in Mind