Lee Marine's attempt to extend the product life cycle of older models of its boats by selling them in international markets has not been effective strategy, in part, because
A) international delivery systems cannot handle the variety of company distribution systems.
B) of the increasing similarity of customer preferences around the world.
C) income levels in many countries are insufficient to support this strategy.
D) product life cycles have already been growing over the years.

Question

Quizplus · Accepted Answer

The increasing similarity of customer preferences around the world means that there is less demand for older boat models in international markets. Customers in different countries may have similar preferences for newer and updated models, making it difficult for the company to extend the product life cycle of older models in international markets.

Lee Marine's Attempt to Extend the Product Life Cycle of Older