For most small businesses, the primary motivation for going global is to
A) develop new market opportunities.
B) reduce the costs of doing business.
C) gain access to resources that are important to the firm's operations.
D) capitalize on special features of location.

Question

Quizplus · Accepted Answer

For most small businesses, going global is primarily motivated by the desire to develop new market opportunities. This allows the business to expand its customer base and increase revenues. While reducing costs and gaining access to important resources can also be factors in going global, they are typically secondary to the goal of finding new markets. Capitalizing on special features of location, such as access to specific raw materials, may be a motivation for larger multinational corporations, but is less likely to be a primary factor for small businesses.

For Most Small Businesses, the Primary Motivation for Going Global