With a foreign licensing strategy, the company purchasing the right to manufacture and sell a product in overseas markets is called the
A) royalty receiver.
B) licensor.
C) licensee.
D) license initiator.

Question

Quizplus · Accepted Answer

The company purchasing the right to manufacture and sell a product in overseas markets is called the licensee. Option A is incorrect because the company selling the license is the royalty receiver. Option B is incorrect because the licensor sells the license, not purchase it. Option D is not a valid term used in foreign licensing.

With a Foreign Licensing Strategy, the Company Purchasing the Right