For the small business that wants to go global, one of the activities that is most fundamental to success abroad is
A) avoiding rigid planning that will commit the firm's resources to a single plan of action.
B) being sure to tap government programs that provide an incentive for international expansion.
C) finding international markets that fit the company's unique potentials.
D) figuring out which of the firm's competitors is capable of copying its strategy.

Question

Quizplus · Accepted Answer

Finding international markets that fit the company's unique potentials is the most fundamental activity for a small business looking to go global. It's critical to identify the right market with a demand for your business's products or services that is preferably untapped and to have a clear understanding of the market's potential. Matching the company's unique potential to a suitable international market would not only ensure a high probability of success but also save resources that could be expended elsewhere.

For the Small Business That Wants to Go Global, One