The majority of small business advertising is institutional advertising.

Question

Quizplus · Accepted Answer

The majority of small business advertising is actually promotional advertising, which is focused on selling products or services. Institutional advertising, on the other hand, aims to build the brand image or reputation of a company, rather than promoting specific products or services. While some small businesses may engage in institutional advertising, it is typically less common than promotional advertising.

The Majority of Small Business Advertising Is Institutional Advertising