The type of advertising used should be based on the nature of the business,industry practice,available media,and the firm's objectives.
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Q21: Advertising can make a product successful in
Q22: Regular contact with news media is required
Q23: An issue with motivating salespeople is that
Q24: Specialty items are effective because they last,are
Q25: Product advertising makes potential customers aware of
Q27: Most small businesses create their own promotional
Q28: Straight salaries are best for motivating salespeople
Q29: Product advertising is intended to keep the
Q30: Sales promotion refers to promotional techniques other
Q31: Advertising is considered to be part of
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