Trade show groups claim that the cost of an exhibit is less than one-fourth the cost of a sales call.

Question

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According to trade show industry statistics, the cost of an exhibit is generally less than one-fourth the cost of a sales call. This is because exhibiting at a trade show provides an opportunity to reach a large number of targeted potential customers in one location, whereas a sales call would require significant expenses for travel, lodging, and other related costs.

Trade Show Groups Claim That the Cost of an Exhibit