The preferred method of determining promotional expenditures is
A) percentage of sales.
B) what it will take to do the job.
C) cost plus.
D) what can be spared.

Name: The preferred method of determining promotional expenditures is A) percentage of sales. B) what it will take to do the job. C) cost plus. D) what can be spared.
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Question

Quizplus · Accepted Answer

The "what it will take to do the job" method focuses on determining the necessary expenditure to achieve specific promotional goals, making it a strategic approach.

The Preferred Method of Determining Promotional Expenditures Is