Mary White, a sales representative for a small cleaning business, asks current customers for names of friends, customers, and other businesses that might be interested in the company's cleaning services. White is relying on ____ to identify potential customers.
A) customer-initiated contacts
B) marketer-initiated contacts
C) impersonal referrals
D) personal referrals

Question

Quizplus · Accepted Answer

Mary White is relying on personal referrals to identify potential customers by asking current customers for the names of their friends, customers, and other businesses who might be interested in their cleaning services. Personal referrals are more effective than impersonal referrals because they come from a trusted source, making potential customers more likely to consider the service.

Mary White, a Sales Representative for a Small Cleaning Business