The right combination of advertising media depends on

Name: The right combination of advertising media depends on
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The type of business is the most important factor in determining the right combination of advertising media. For example, a B2B company may focus on trade publications and industry events, while a B2C company may use social media and television commercials. Customer income, ad agency, and customer class may also be relevant factors, but they are not as critical as the type of business.

The Right Combination of Advertising Media Depends on