_____ serves as an inducement to buy a certain product while typically offering value to recipients.
A) A sales promotion
B) A specialty trade show
C) Advertising
D) Specialty advertising

Question

Quizplus · Accepted Answer

A sales promotion is specifically designed to encourage customers to buy a particular product or service by offering additional value or incentives. This can include discounts, coupons, free samples, contests, or loyalty programs. The goal is to drive immediate sales and build brand loyalty. Specialty trade shows and advertising may also promote a certain product or service, but they do not necessarily offer additional value or incentives to recipients. Specialty advertising refers to promotional products with a company logo, which may help build brand awareness but is not directly tied to driving sales.

_____ Serves as an Inducement to Buy a Certain Product