Explicit functions of packaging include all of the following except
A) increasing the quality of the total product.
B) distinguishing the product from competitors' products.
C) influencing customers.
D) protecting the product.

Question

Quizplus · Accepted Answer

Increasing the quality of the total product is not an explicit function of packaging. While packaging can enhance the perceived quality of a product, it is ultimately the product itself that determines its quality. The other options - distinguishing the product from competitors, influencing customers, and protecting the product - are all explicit functions of packaging.

Explicit Functions of Packaging Include All of the Following Except